BtoB Media Business – RigDig in the Cloud

Nov | 1 | 11

RigDig, new online service from Randall-Reilly, helps take the guesswork out of used-truck purchasing decisions

By Matthew Schwartz, BtoB Media Business

In 2008 Equipment Data Associates, a division of Randall-Reilly Publishing Co., conducted more than 50 in-depth interviews with companies operating in the trucking industry. EDA analyzed every facet of the vehicle history reports designed for the consumer vehicle market and determined that there was a dearth of information for purchasers of used commercial vehicles.

The company spent the next three years gathering relevant information from trucking sources and proprietary information from its database. The effort culminated with the recent debut of RigDig Truck History Reports, which help fleet managers, dealers and owner-operators make used-truck purchase decisions.

The website,, was rolled out in late August at the Great American Truck Show in Dallas. By logging onto the site and typing in a truck’s vehicle identification number, truck buyers and sellers can purchase a single report for $34.99, according to James Vogel, general manager of RigDig. A three-report package is available for $49.99, and monthly subscription plans are also available, he said.

“It’s going to give you some information on whether the truck is something you may want to stay away from or if it has a history of being well-maintained and is being operated by a fleet with a great reputation for taking care of its vehicles,” Vogel said.

Sonny Rivera, VP-information technologies at EDA, stressed that in order for it to go to market faster and reduce its initial capital expenditures, EDA developed the website to run on Microsoft’s Cloud technology. “Being in the ‘cloud’ enables RigDig to scale to thousands and thousands of users,” Rivera said, adding that EDA is mulling a mobile version of the service. “Since RigDig is positioned for fast growth and the Microsoft Cloud is an on-demand service, we can quickly and easily scale up to meet the demand.”  Read Entire BtoB Media Business Article

Over the last 10 years RigDig has reported an average over 93,000 federally reported tow-away accidents annually for class 3-8 trucks. Of these accidents, 2.9% resulted in a fatality.

VIN Cloning is a growing crime, where criminals take the vehicle identification number (VIN) from a wrecked vehicle while it is sitting in a junkyard, then create new VIN plates for a stolen vehicle of the same make, model, year and color. RigDig can protect you from purchasing a VIN cloned vehicle.

2.8% of all RigDig Reports run by users were for trucks that were flagged as either Junk, Salvage or had a serious Salvage Title.

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Why Use RigDig™
Protect your customers, your investments and your reputation. Let RigDig™ shield you from the unknown on trade-in and auction buys. Powered by the most comprehensive and the most trusted data sources available, RigDig™ Truck History Reports help you make more informed used truck purchase decisions. Whether you are a fleet manager, a dealer or owner-operator, don't make a deal without knowing as much as possible about a truck's history. Make better investments - get a RigDig™.